درك اصول نوين در بخش بندي بازار جهاني / فان پاتوق

- Understanding the new bases for global market segmentation

Salah S. Hassan
Professor of Global Marketing, School of Business and Public Management, The George Washington University, Washington, DC, USA

Stephan Craft
Assistant Professor of Marketing and e-Business, Towson University, Towson, Maryland, USA

Wael Kortam
Associate Professor of marketing, Cairo University, cairo Egept

کليد واژه: بازاريابي بين الملل، مديريت مارک، جهاني شدن، بخش بندي بازاريابي.

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